Guinness Nigeria and FRSC Launch 2024 Ember Months Campaign for Road Safety and Responsible Drinking

 

Guinness Nigeria, in collaboration with the Federal Road Safety Corps (FRSC), has launched the 2024 Ember Months Campaign aimed at promoting road safety and responsible drinking. The campaign's theme, “Speak Up Against Dangerous Driving: Crashes Kill More Passengers than Drivers,” emphasizes the importance of passenger awareness in reducing road traffic accidents. 

The initiative includes educational outreach to empower passengers to assert their rights and encourage responsible behavior among drivers, especially during the busy travel season of the ember months.