ASUS Unveils Intel-Driven Copilot+ PCs at Always Incredible Media Day for IFA 2024

At the Always Incredible Media Day for IFA 2024 in Berlin, ASUS showcased its latest innovations, introducing a new line of AI-powered Copilot+ PCs. These devices are equipped with Intel's latest Core Ultra processors (Series 2), designed to enhance performance and user experience across various applications.

The new ASUS lineup includes the Zenbook S and Vivobook series, which emphasize portability and advanced AI capabilities. Notably, the Zenbook S 14 is touted as the slimmest 14-inch ultraportable laptop, featuring a unique Ceraluminum chassis and a high-resolution OLED display. The devices are engineered to deliver on-device AI processing, with an integrated Neural Processing Unit (NPU) capable of 48 TOPS, allowing for smarter computing experiences.

ASUS's collaboration with Intel aims to redefine user experiences in both consumer and commercial sectors, promising enhanced productivity and creativity through advanced AI features. The Copilot+ PCs will receive free updates to further improve their capabilities as they become available.